JKBX

INFO
JKBX (read as 'jukebox') is a new platform for investing in music. From the initial phase of concepting the visual identity, the driving points of the brand (the Blues, the Bars and the Beats), the motion identity up until the digital experiences, José contributed on so many levels of the branding and animation.

YEAR
2023

CATEGORY
Branding / Motion

CREDITS
Michael Ashton
Nate Bruzdzinski
Lucia Jang
Raphael Pazoumian
Tom Mandel


LINK
https://jkbx.com






VISUAL IDENTITY

The Blues influenced every hit song you hear today.




We wouldn’t have Jazz, Rhythm & Blues, Rock & Roll, or Country without The Blues. Without those, we wouldn’t have Punk, Reggae, Disco, Pop, or Hip Hop. Follow the thread of musical influence and you’ll now hear it stitched into Latin and even Contemporary Classical. It’s everywhere. Whatever you’re listening to today, even if it’s not obvious 
at first, has elements that lead back to The Blues.