Apple Newsroom is Apple's PR site where the latest updates, press releases, and original stories are announced for the media. Elephant partnered with Apple to release the new redesign in 2020, and we have been iterating and launching new features ever since. I’ve been part of the team, helping to create more than 30 features and updates over the past four years.
Performance and accessibility are integral aspects of Newsroom. By working with Apple Standards, applying Apple’s Design System, and being AX compliant, Newsroom has received one of the best ratings from the Apple QA team. It is now the most efficient and accessible page on apple.com.
Scroll down for a roundup of features released over the past four years.
2020 — 2024
CATEGORY
UX/UI
David Pacheco
Chris Hayes
Bryn Christenson
Daniel Tak
Ryan McSwain
Tim Hilton
Amber Roberts
Kaia Franklyn
https://apple.com/newsroom
MONTHLY UNIQUE USERS
4.5M
AVERAGE DAILY VISITS
200k
AVERAGE NUMBER OF POSTS PER YEAR