Meet Your New Twitch

INFO
Twitch invited Elephant to create their new brand page showing the transformation of the wordmark, the Glitch, the new colors and more. The goal here was to bring balance between showcasing the brand clearly and having small interactions, easter eggs and fun moments connecting with their own manifesto.

The typography, the negative spaces and the rich colors were the elements that led the user throughout the pages. We decided to structure the Guidelines not in a traditional way and more on the 'Twitch way' through 4 main areas: Manifesto, Core Elements, Elements created for the community and Everything coming together.

The main concept of the game was to give the brand in the hands of the community and let them play with it. It was amazing seeing hundreds of Twitter posts from the community sharing their scores.

YEAR
2019

CATEGORY
UX / UI


CREDITS
David Pacheco
Thiago Duarte
Sonja Radovancevic

BRAND IDENTITY
Collins

LINK
https://brand.twitch.tv








DESIGN APPROACH

Embracing Twitch’s Madness


We had to ensure we would bring all the creative and amazing brand that was created by Collins into the experience. Utilizing scrolling effects with a distinctive horizontal + vertical layout we made sure that the Twitch’s essence was all over the experience.

Nothing more Twitch than a quirky and playful experience with a lot of easter eggs that would call out the community. We brought out memes, the iconic chat and even the emotes to set up the tone of the page. The powerful colors would be the highlights while the main black, white and purple would dictate the simplicity of the brand.

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