Twitch invited Elephant to create their new brand page, showcasing the transformation of the wordmark, the Glitch, new colors, and more. The goal was to strike a balance between clearly showcasing the brand and incorporating small interactions, easter eggs, and fun moments that resonate with their manifesto.
Typography, negative space, and vibrant colors were key elements guiding users throughout the pages. We decided to structure the Guidelines not in a traditional way, but in the 'Twitch way', focusing on four main areas: Manifesto, Core Elements, Elements created for the community, and Everything coming together.
The main concept was to put the brand in the hands of the community and let them play with it. It was amazing to see hundreds of Twitter posts from the community sharing their scores.
2019
CATEGORY
UX / UI
David Pacheco
Thiago Duarte
Sonja Radovancevic
BRAND IDENTITY
Collins
brand.twitch.tv
Awwards
FWA
DESIGN APPROACH
Embracing Twitch’s Madness
We aimed to seamlessly integrate the creative and distinctive brand crafted by Collins into the experience. Through scrolling effects and a unique horizontal + vertical layout, we ensured that Twitch’s essence permeated the entire experience.
There’s nothing more Twitch than a quirky, playful experience filled with numerous easter eggs that resonate with the community. We highlighted memes, the iconic chat, and even emotes to set the tone of the page. The vibrant colors served as highlights, while the core black, white, and purple maintained the simplicity of the brand.